Tools Every Social Media Manager Needs to Have

Social media management tools will help make your job easier. Trust me. When working with a handful of clients and managing their accounts across multiple platforms, it’s easy to get overwhelmed. You’re dealing with hundreds (maybe thousands!) of pieces of content, paid ads, influencers, scheduling posts… you get the picture.

If you don’t have an efficient way to manage your business, you’re going to see that affect your time and, ultimately, your clients’ time. Time is money in business, so it’s crucial to learn how to work as efficiently as possible. Plus, it will save you a ton of headaches!

Here are the best tools for social media management and digital marketing in 2021:

1.   Sprout Social

Sprout Social is an all-in-one Customer Relationship Management (CRM) platform that helps you manage, schedule, and analyze all of the social media accounts you’re responsible for.

Highlights of Sprout Social include:

• Content publishing. You can organize all of your clients’ content into an automated content calendar. 

• Conversation management. Keep track of campaigns and respond to messages promptly.

• Measurement. Use Sprout Social’s customizable reporting tools to measure success and adjust accordingly.

This social media management tool is fantastic for busy social media managers who want to focus more on the quality of the content they’re posting and less on the “busy work” that comes with being a social media manager. 

That being said, the “busy work” is critical because that’s how strategies get executed, and mistakes quickly snowball. But Sprout Social makes it easy to review and approve messages, maintain brand standards, and collaborate with everyone you need to – mistakes aren’t getting through with this social media management tool!

 2.   Facebook Business Manager

Facebook Business Manager is where you can manage all of your digital marketing efforts that you execute through Facebook. This is where you can create Facebook ads, manage Facebook Pages and Instagram profiles, and collaborate with your clients and other team members.

Highlights of Facebook Business Manager include:

• Control. Facebook Business Manager allows you to control who has access to what. This is particularly helpful if you have multiple people on your social media management team.

• Privacy. You can keep your personal and business life separate. You don’t have to connect your personal Facebook account in order to use Facebook Business Manager.

• Security. Facebook Business Manager makes recommendations for improving security on your account.

• Efficiency. Manage multiple accounts across Facebook and Instagram, batch content and automate publishing, and track ad performance.

• Payments. You can set up automatic payments and lines of credit for Facebook ads.

One of the things that I love most about Facebook Business Manager is how much control they give you over the security of your accounts and the different parts of each account. For example, everyone that has access is required to use two-factor authentication. You can set up task-based permissions to grant access to certain assets and add additional admins to help you keep everything running smoothly.

3.   Adobe Creative Cloud

Back in the day of CDs, you had to purchase things like Photoshop and Premier in disk form and then download the program to your computer. These days, pretty much all of the software that you’ll ever need is available to purchase online in a digital format. 

That’s precisely what the Adobe Creative Cloud is. It’s a collection of all of Adobe’s products in one place! You can choose to buy their entire suite or just choose whichever products you know you’re going to need for social media management.  Payments work through a recurring monthly schedule and depend on how many/which products you choose to use. 

There is a special plan just for businesses, which I believe is extremely helpful for social media management. The Adobe Creative Cloud Business Plan allows you to reassign licenses to new users, collaborate on video editing, and sync across multiple devices.

The best Adobe Creative Cloud apps for social media managers are:

• Photoshop. Edit photos for web and mobile apps, create 3D images, edit videos, and more

• Lightroom. Edit, organize, store, and share photos. (Better for beginners)

• Spark. Create social media graphics in seconds.

• Spark Video. Quickly and easily create video content.

• Premiere Clip. A super easy video editor that you can use from your phone.

Final Thoughts

And there you have it! The three tools that every social media manager needs to use in 2021. These social media management tools will make your job so much easier! If you have any questions about using these products or want a few more recommendations, please don’t hesitate to reach out. I’d love to chat!

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