All In The Details
El Autobus
Senior Account Executive (Feb 2023 - Present)
MONAT Global
Customer Experience Project Manager (Aug 2021 - Feb 2023)
- Led cross-functional global teams to design and execute marketing & customer experience projects aligned to customer journey phases and strategic messaging strategies.
- Maintained a deep understanding of customer insights, journey, and segmentation strategies and apply them to CRM/Digital campaigns and multi-channel programs.
- Strategized and wrote marketing emails and campaigns based on customer journeys and segmentations.
- Developed project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.
- Ensured resource availability and allocation.
El Autobus
Social Media Community Manager (Oct 2020 - Present)
As Community Manager for clients' social media accounts, my responsibilities include:
- Monitor the accounts.
- Respond to direct messages and comments about the products or about the content on their social media accounts using the voice of the brand.
- Post to Facebook and Instagram (including Instagram Stories) at pre-assigned dates and times.
- Translate blog posts from Spanish to English.
- Write original blog posts based on designated topics.
- Help develop current and relevant content for social media.
- Edit social media content and verbiage on assets.
- Choose the best-fitting hashtags for social media posts.
Digital Project Manager (Aug 2020 - Dec 2020)
- Compiled data and created monthly insightful channels and campaign scorecards to assist content creators in making informed decisions.
- Managed ongoing online conversations, including real-time monitoring, proactively communicating information, and issuing reactive responses to consumers.
- Collaborated across departments to provide a comprehensive and complete response to the client.
- Demonstrated ability to gather, evaluate and interpret data with acute attention to detail.
Hogarth (June 2020 - Aug 2020)
Content Production Manager
- Managed marketing campaigns of a fortune 500 tech company in Latin America.
- Managed localization projects from briefs to execution and delivery for product and software launches.
- Worked with local, regional, and global cross-functional clients, producers, designers, editors, and translators to provide localized content.
- Set priorities, managed schedules, and ensured timely delivery of projects.
- Served as the primary point of contact for client partners.
Cardthartic (July 2015 - March 2020)
Creative Coordinator
Day-to-day, my roles and skills consisted of:
1) Project Management
- Managed remote teams via CMS to deliver multi-phasic projects on time.
- During product releases, I helped manage the Creative Team, the Fulfillment Center, the Sales Team, and the Accounting Team to coordinate a successful rollout.
2) Trade Marketing
- Served as direct point-of-contact for all marketing purposes. I executed marketing plans with the trades and ensured continuous exposure of the brand throughout three different print and digital magazines.
3) Web Development
- Served as direct point-of-contact between multiple web developers and Cardthartic.
- Edited and maintained aspects of the company's WordPress/Woocommerce site.
- Implemented Yoast SEO to make sure the e-commerce site ranked higher on search engines.
- Designed and uploaded responsive pages, posts, and shop banners.
4) Event Planning
- Miami Book Fair: Designed booth and marketing pieces as well as managed event sales. Introduced the brand to a potential new customer base.
- Trade Shows: Assisted the Sales team with booth design and show-related marketing, as well as attended the shows for market research.
Social Media Manager
- Created monthly content calendars that showcased the brand and empowered loyal customers through an online community.
- Wrote copy that engaged customers and encouraged them to share their relationship with the brand.
- Led team of graphic designers and copywriters to create content for both social calendar and paid digital ads.
- Created paid ads on Facebook and Instagram to increase brand awareness and build up the customer base.
- Utilized Google Analytics and Facebook Pixel to track user sessions and used collected data to attract potential look-alike customers.
- Created tailored posts for different social platforms based on subtle demographic changes and used Hootsuite to schedule content.
EDUCATION
Master’s in Business Administration with a specialization in Marketing Channel Strategies - Florida International University
Bachelor’s in Mass Communications, Journalism - Honors College at Florida International University
Certificate in Multimedia Production - Florida International University
META Blueprint Certified
Google Analytics Certified
Sprinklr Social Analyst Pro Certified